Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
Year of publication: |
December 2016
|
---|---|
Authors: | Ceric, Arnela ; D'Alessandro, Steven ; Soutar, Geoffrey N. ; Johnson, Lester W. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 12, p. 5653-5661
|
Subject: | Resource based theory (RBT) | Marketing resources | Service | Co-creation | Service management | Service blueprinting | Benchmarking | Customer value | Kundenwert | Ressourcenorientierter Ansatz | Resource-based view | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Dienstleistungsmanagement | Dienstleistungsmarketing | Services marketing |
-
Resources for value co-creation in e-commerce : a review
Paredes, Mario R., (2014)
-
Dienstleistungskompetenz : strategische Differenzierung durch konsequente Kundenorientierung
Fueglistaller, Urs, (2008)
-
Revealing customer dominant logic in healthcare services
Seppänen, Kaisa, (2017)
- More ...
-
Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks
D'Alessandro, Steven, (2015)
-
Traditional culture, political ideologies, materialism and luxury consumption in China
Sun, Gong, (2014)
-
The market performance indicator : a macro understanding of service provider switching
D'Alessandro, Steven, (2015)
- More ...