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~subject:"Customer integration"
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Search: person:"Prandelli, Emanuela"
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Customer integration
Beziehungsmarketing
4
Consumer behaviour
4
Innovation
4
Konsumentenverhalten
4
Kundenintegration
4
Luxury goods
4
Luxusgüter
4
Relationship marketing
4
Brand management
3
Fashion
3
Innovation management
3
Innovationsmanagement
3
Markenführung
3
Mode
3
Brand
2
Innovationsprozess
2
Kundenmanagement
2
Markenartikel
2
Social Web
2
Social web
2
Unternehmen
2
fashion
2
Aesthetics
1
Bekleidungsindustrie
1
Buyer power
1
Clothing industry
1
Cognition
1
Creativity
1
Crowdsourcing
1
Demand
1
Ducati Motor
1
Entrepreneurship
1
Entrepreneurship approach
1
Experiment
1
Gesellschaft
1
Italien
1
Italy
1
Knowledge management
1
Kreativität
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English
4
Author
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Prandelli, Emanuela
4
Fuchs, Christoph
2
Schreier, Martin
2
Verona, Gianmario
2
Dahl, Darren W.
1
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Journal of marketing
2
21st century management ; 2
1
Strategic market creation : a new perspective on marketing and innovation management
1
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ECONIS (ZBW)
4
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All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
2
The psychological effects of empowerment strategies on consumers' product demand
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10003940542
Saved in:
3
Co-developing new products with customers
Prandelli, Emanuela
;
Verona, Gianmario
- In:
Strategic market creation : a new perspective on …
,
(pp. 362-388)
.
2008
Persistent link: https://www.econbiz.de/10003732375
Saved in:
4
Collaborative innovation : web-based tools for customer involvement in new product development
Verona, Gianmario
;
Prandelli, Emanuela
-
2008
Persistent link: https://www.econbiz.de/10003667730
Saved in:
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