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~subject:"Customer integration"
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Customer integration
Beziehungsmarketing
43
Relationship marketing
43
Social Web
37
Social web
37
Social CRM
30
social CRM
17
Internet marketing
16
Online-Marketing
16
CRM
15
customer relationship management
8
Social Media
7
Social media
7
social media
7
Firm performance
6
Unternehmenserfolg
6
Consumer behaviour
5
Konsumentenverhalten
5
Social network
5
Soziales Netzwerk
5
Strategic management
5
Strategisches Management
5
Viral marketing
5
Facebook
4
Marketing management
4
Marketingmanagement
4
Structural equation model
4
Strukturgleichungsmodell
4
Virales Marketing
4
Customer Relationship Management (CRM)
3
Customer engagement
3
Dynamic capabilities
3
Dynamische Kompetenzen
3
KMU
3
Kundenintegration
3
Performance measurement
3
Performance-Messung
3
SEM
3
SME
3
Twitter
3
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Baumöl, Ulrike
1
Cheng, Colin CJ
1
Hollebeek, Linda
1
Izvercian, Monica
1
Jung, Reinhard
1
Miclea, Serban
1
Potra, Sabina
1
Shiu, Eric
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Electronic markets : the international journal on networked business
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International small business journal : ISBJ
1
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ECONIS (ZBW)
3
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How to enhance SMEs customer involvement using social media : the role of
social
CRM
Cheng, Colin CJ
;
Shiu, Eric
- In:
International small business journal : ISBJ
37
(
2019
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10012000047
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2
Changes in CRM approach : refined functional blocks for customer creative engagement in services
Potra, Sabina
;
Izvercian, Monica
;
Miclea, Serban
- In:
International journal of information systems in the …
8
(
2016
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10011434847
Saved in:
3
Dynamics of customer interaction on social media platforms
Baumöl, Ulrike
;
Hollebeek, Linda
;
Jung, Reinhard
- In:
Electronic markets : the international journal on …
26
(
2016
)
3
,
pp. 199-202
Persistent link: https://www.econbiz.de/10011666792
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