How to enhance SMEs customer involvement using social media : the role of social CRM
Colin CJ Cheng, Eric C Shiu
| Year of publication: |
2019
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|---|---|
| Authors: | Cheng, Colin CJ ; Shiu, Eric |
| Published in: |
International small business journal : ISBJ. - London [u.a.] : Sage, ISSN 1741-2870, ZDB-ID 2058559-7. - Vol. 37.2019, 1, p. 22-42
|
| Subject: | innovation | SMEs | Social CRM | social media | value creation | KMU | SME | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Betriebliche Wertschöpfung | Value creation | Online-Marketing | Internet marketing | Innovation | Kundenintegration | Customer integration |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0266242618774831 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012000047