Singh, Pragya; Singh, Vandana - In: Cogent business & management 11 (2024) 1, pp. 1-14
-changer. This study delves into the intricate dynamics of AI-Powered Customer Service and its profound impact on customer loyalty … loyalty (path coefficient = 1.05) and perceived efficiency and customer loyalty (path coefficient = 0.22) underscores their … pivotal roles in driving customer loyalty. Organizations should strategically embrace AI-powered customer service, emphasizing …