Understanding the role of loyalty dimensions and their impact on customer retention
Sunita Dwivedi, Javad Tajdini, Taru Baswan, Pradeep Kumar Pillai
| Year of publication: |
2024
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|---|---|
| Authors: | Dwivedi, Sunita ; Tajdini, Javad ; Baswan, Taru ; Pillai, Pradeep Kumar |
| Published in: |
Middle East journal of management : MEJM. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2050-3644, ZDB-ID 3004210-0. - Vol. 11.2024, 3, p. 280-298
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| Subject: | attitudinal loyalty | behavioural loyalty | customer loyalty | customer retention | online shopping platforms | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kundenbindung | Customer retention | Kundenzufriedenheit | Customer satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/MEJM.2024.138379 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015056620