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Customer satisfaction
Lieferantenmanagement
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Román, Sergio
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The journal of business & industrial marketing
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Does the hierarchical position of
the
buyer
make a difference? : the influence of perceived adaptive selling on customer satisfaction and loyalty in a business-to-business context
Román, Sergio
;
Martín, Pedro Juan
- In:
The journal of business & industrial marketing
29
(
2014
)
5
,
pp. 364-373
Persistent link: https://www.econbiz.de/10010393925
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