Does the hierarchical position of the buyer make a difference? : the influence of perceived adaptive selling on customer satisfaction and loyalty in a business-to-business context
Year of publication: |
2014
|
---|---|
Authors: | Román, Sergio ; Martín, Pedro Juan |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 29.2014, 5, p. 364-373
|
Subject: | Satisfaction | Loyalty | Sales force | Hierarchical position of the buyer | Perceived adaptive selling | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Verkaufspersonal | Salespeople | Lieferantenmanagement | Supplier relationship management | Verkauf | Selling | B-to-B-Marketing | Business-to-business marketing | Deutschland | Germany |
-
A sequential logic model between sales performance and salesperson satisfaction in B2B markets
Rodríguez, Rocío, (2022)
-
Høgevold, Nils M., (2020)
-
Ferro-Soto, Carlos, (2023)
- More ...
-
Román, Sergio, (2018)
-
Rodríguez, Rocío, (2018)
-
Corporate tensions and drivers of sustainable innovation : a qualitative study in the food industry
Román, Sergio, (2021)
- More ...