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~subject:"Customer value"
~subject:"Direct marketing"
~subject:"Markenführung"
~type_genre:"Interview"
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Innovation in pricing : contemporary theories and best practices
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How a vice president of value can drive profits in B2B
Snelgrove, Todd C.
(
interviewee
); …
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 123-136)
.
2018
Persistent link: https://www.econbiz.de/10011713259
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