Strandvik, Tore; Holmlund, Maria; Edvardsson, Bo - In: Journal of Business & Industrial Marketing 27 (2012) 2, pp. 132-141
represent desired value in use for the customer: the doing dimension comprises a relieving and an enabling function; the … case study but the ensuing concept provides a framework for further research on value in use and mental models in an … implications – The concept of customer needing extends knowledge of value in use and consequently represents an important tool in …