Obstacles to upgrading customer value‐in‐use in retail banking
Year of publication: |
2013
|
---|---|
Authors: | Lähteenmäki, Ilkka ; Nätti, Satu |
Published in: |
International Journal of Bank Marketing. - Emerald Group Publishing Limited, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 31.2013, 5, p. 334-347
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Retail banking | Customer orientation | Customer perceived value | Value‐in‐use | Banking | Customers |
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