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~subject:"Data Mining"
~subject:"Markenführung"
~subject:"Web 2.0 technologies"
~subject:"Werbewirkung"
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251
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95
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76
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ECONIS (ZBW)
66
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Leitfaden Data Driven Marketing
Braun, Gabriele
(
ed.
);
Schwarz, Torsten
(
ed.
)
-
2015
-
1st ed
Persistent link: https://www.econbiz.de/10011838008
Saved in:
32
Forum-based online knowledge communities : knowledge processes and their factors of influence ; an empirical study using structrual equation modeling
Schmitz-Justen, Felix
-
2008
Persistent link: https://www.econbiz.de/10009769407
Saved in:
33
New B2B methods, techniques and technologies for capturing insights of major account managers : developing B2B communities for energy supply
Sood, Suresh C.
;
Pattinson, Hugh M.
- In:
Field guide to case study research in …
,
(pp. 227-253)
.
2014
Persistent link: https://www.econbiz.de/10011413821
Saved in:
34
Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
35
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
Saved in:
36
The effects of ad-context congruency on responses to advertising in blogs : exploring the role of issue involvement
Segev, Sigal
;
Wang, Weirui
;
Fernandes, Juliana
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 17-36
Persistent link: https://www.econbiz.de/10010256889
Saved in:
37
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Word of mouth and social media
,
(pp. 20-40)
.
2014
Persistent link: https://www.econbiz.de/10010409814
Saved in:
38
Metrics for and analysis of variables for Wiki use : a case study
O'Leary, Daniel E.
- In:
Advances in business and management forecasting
10
(
2014
),
pp. 143-160
Persistent link: https://www.econbiz.de/10010474770
Saved in:
39
Hold the line! : exploring the brand community coping process
Weijo, Henri
;
Rintamäki, Jukka
-
2014
Persistent link: https://www.econbiz.de/10010475689
Saved in:
40
Rethinking and improving the health care service through interactive web technologies
Caridá, Angela
;
Colurcio, Maria
;
Melia, Monia
- In:
Managing consumer services : factory or theater?
,
(pp. 191-210)
.
2014
Persistent link: https://www.econbiz.de/10010478139
Saved in:
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