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~subject:"Dauerhafte Konsumgüter"
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Dauerhafte Konsumgüter
Product quality
20
Produktqualität
20
Signalling
19
quality signaling
13
Consumer behaviour
12
Konsumentenverhalten
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Quality signaling
10
Preismanagement
7
Pricing strategy
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Theorie
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Viral marketing
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Virales Marketing
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Asymmetric information
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Asymmetrische Information
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Internet marketing
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Online-Marketing
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Quality Signaling
4
Reputation
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reputation
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Durable goods
3
Preis
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Price
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consumer reviews
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Brand
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Brand management
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Demand and Price Analysis
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Game theory
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Industrial Organization
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Markenführung
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Online retailing
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Online-Handel
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Social web
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Spieltheorie
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entry deterrence
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unprejudiced beliefs
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wine market
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English
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Ding, Yucheng
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Feng, Hong
1
Fu, Qiang
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Munten, Pauline
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Vanhamme, Joëlle
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Zhang, Lan
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Discussion papers in economics / Center for Economic Analysis, Department of Economics, University of Colorado at Boulder : Working paper
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International journal of industrial organization
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Journal of business research : JBR
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ECONIS (ZBW)
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1
To reduce waste, have it repaired! : the
quality
signaling
effect of product repairability
Munten, Pauline
;
Vanhamme, Joëlle
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10013534112
Saved in:
2
How to launch a new durable good : a signaling rationale for hunger marketing
Feng, Hong
;
Fu, Qiang
;
Zhang, Lan
- In:
International journal of industrial organization
70
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012586717
Saved in:
3
Why branded firms may benefit from counterfeit competition
Ding, Yucheng
-
2014
Persistent link: https://www.econbiz.de/10010439809
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