How to launch a new durable good : a signaling rationale for hunger marketing
Hong Feng, Qiang Fu, Lan Zhang
| Year of publication: |
2020
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|---|---|
| Authors: | Feng, Hong ; Fu, Qiang ; Zhang, Lan |
| Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 70.2020, p. 1-15
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| Subject: | Hunger Marketing | Introductory Offers | Quality Signaling | Shortage | Supply Limits | Word of Mouth | Signalling | Unterernährung | Undernutrition | Produktqualität | Product quality | Virales Marketing | Viral marketing | Dauerhafte Konsumgüter | Durable goods | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijindorg.2020.102621 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012586717