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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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Consumer innovativeness and international consumer behavior : comments and extensions
Kim, Wooyang
;
Di Benedetto, C. Anthony
;
Hunt, James M.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 184-194
Persistent link: https://www.econbiz.de/10011774972
Saved in:
2
Consumer innovativeness : a domain-specific perspective of information acquisition and choice
Kim, Wooyang
;
Hunt, James M.
;
Lancioni, Richard A.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 17-36
Persistent link: https://www.econbiz.de/10010519601
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