Consumer innovativeness and international consumer behavior : comments and extensions
Year of publication: |
June 2017
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Authors: | Kim, Wooyang ; Di Benedetto, C. Anthony ; Hunt, James M. |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 27.2017, 3, p. 184-194
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Subject: | Consumer innovativeness | consumer behavior | decision process | evolutionary theory | cross-cultural comparisons | Entscheidung | Decision | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1080/21639159.2017.1318668 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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