//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Demand"
~subject:"Marktsegmentierung"
~subject:"Werbewirkung"
~type_genre:"Konferenzbeitrag"
~type_genre:"Mehrbändiges Werk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Target group"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Demand
Marktsegmentierung
Werbewirkung
Zielgruppe
16
Target group
12
Media usage
6
Mediennutzung
6
Advertising
5
Consumer behaviour
5
Deutschland
5
Germany
5
Internet marketing
5
Konsumentenverhalten
5
Online-Marketing
5
Werbung
5
Advertising effects
4
East Germany
4
Market research
4
Marktforschung
4
Ostdeutschland
4
Promotional materials
4
Verbraucherverhalten
4
Werbemittel
4
Brand management
3
Markenführung
3
Social Web
3
Social web
3
Beziehungsmarketing
2
Jugendliche
2
Market segmentation
2
Relationship marketing
2
Theorie
2
Theory
2
Youth
2
2011
1
Adults
1
Advertising tools
1
Age group
1
Altersgruppe
1
Austria
1
Behaviour
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
6
Book / Working Paper
1
Type of publication (narrower categories)
All
Konferenzbeitrag
Mehrbändiges Werk
Article in journal
374
Aufsatz in Zeitschrift
374
Aufsatz im Buch
67
Book section
67
Graue Literatur
34
Non-commercial literature
34
Hochschulschrift
30
Arbeitspapier
24
Working Paper
24
Thesis
23
Collection of articles of several authors
8
Sammelwerk
8
Aufsatzsammlung
6
Bibliografie enthalten
6
Bibliography included
6
Conference paper
6
Case study
4
Fallstudie
4
Konferenzschrift
3
Lehrbuch
3
Textbook
3
Amtsdruckschrift
2
Conference proceedings
2
Government document
2
Ratgeber
2
CD-ROM, DVD
1
Collection of articles written by one author
1
Dissertation u.a. Prüfungsschriften
1
Forschungsbericht
1
Guidebook
1
Handbook
1
Handbuch
1
Market information
1
Marktinformation
1
Multi-volume publication
1
Reprint
1
Sammlung
1
Statistik
1
more ...
less ...
Language
All
English
6
German
1
Author
All
Afanasyeva, Tatiana
1
Boyland, Emma
1
David, Natalie
1
Eisend, Martin
1
Floh, Arne
1
Hackley, Christopher E.
1
Koller, Monika
1
Kämmerer, Maren
1
Neyens, Evy
1
Rank, Olaf N.
1
Rieger, Jörg
1
Rusch, Thomas
1
Rößner, Anna
1
Schramm-Klein, Hanna
1
Smits, Tim
1
Torgunakov, Evgeniy
1
Torgunakova, Elena
1
Wagner, Gerhard
1
Weible, Daniela
1
Zauner, Alexander
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
2
Agrar- und Ernährungswirtschaft: regional vernetzt und global erfolgreich : 56. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 28. bis 30. September 2016
1
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
1
Journal of business research : JBR
1
SAGE library in marketing
1
The international review of retail, distribution and consumer research
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reflection of the youth social problems in Russian social advertising
Afanasyeva, Tatiana
;
Torgunakova, Elena
;
Torgunakov, Evgeniy
- In:
Finance, Economics, and Industry for Sustainable …
,
(pp. 115-122)
.
2024
Persistent link: https://www.econbiz.de/10014577993
Saved in:
2
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
3
Analyse der Nachfragereaktionen auf den Dioxinskandal: sind die Medien oder letztendlich Konsumgewohnheiten entscheidend?
Rieger, Jörg
;
Weible, Daniela
- In:
Agrar- und Ernährungswirtschaft: regional vernetzt und …
,
(pp. 113-124)
.
2017
Persistent link: https://www.econbiz.de/10011755000
Saved in:
4
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
5
Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
Saved in:
6
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
Saved in:
7
Advertising
Hackley, Christopher E.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003865449
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->