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~subject:"Demand complementarity"
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Demand complementarity
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Omega : the international journal of management science
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Brand-owners' vertical and horizontal alliance strategies facing dominant retailers : effect of demand substitutability and complementarity
Zhuo, Xiaopo
;
Wang, Fan
;
Niu, Baozhuang
- In:
Omega : the international journal of management science
103
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012581785
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