Fort-Rioche, Laurence; Ackermann, Claire-Lise - In: European Journal of Innovation Management 16 (2013) 4, pp. 495-516
Purpose – The purpose of this paper is to examine if “neo-retro”-product design, which is based on the reinterpretation of forms from the past, can paradoxically convey design newness and looks at how such products are perceived by innovators. Design/methodology/approach – An experiment...