Consumer innovativeness, perceived innovation and attitude towards “neo-retro”-product design
Year of publication: |
2013
|
---|---|
Authors: | Fort-Rioche, Laurence ; Ackermann, Claire-Lise |
Other Persons: | Francesco Schiavone, Dr Sylvaine Castellano, Dr Maâlaoui Adnane and Dr Imen Safraou, Dr (ed.) |
Published in: |
European Journal of Innovation Management. - Emerald Group Publishing Limited, ISSN 1758-7115, ZDB-ID 2028189-4. - Vol. 16.2013, 4, p. 495-516
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Innovation | New product development | Consumer innovativeness | Design newness | Neo-retro-product design | Retro-marketing |
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