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The optimal level of CRM IT investments : an economic model and its application at a financial services provider
Heidemann, Julia
;
Klier, Mathias
;
Landherr, Andrea
; …
- In:
Electronic markets : the international journal on …
23
(
2013
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10009717201
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