The optimal level of CRM IT investments : an economic model and its application at a financial services provider
Year of publication: |
2013
|
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Authors: | Heidemann, Julia ; Klier, Mathias ; Landherr, Andrea ; Zimmermann, Steffen |
Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 23.2013, 1, p. 73-84
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Subject: | IT investments | Customer relationship management | Design science | Economic model | Beziehungsmarketing | Relationship marketing | Finanzdienstleistung | Financial services | Theorie | Theory | Investition | Investment | Wirtschaftsmodell |
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