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~subject:"Designation of origin"
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Designation of origin
Consumer behaviour
16
Konsumentenverhalten
16
Brand image
9
Luxury goods
9
Luxusgüter
9
Markenimage
9
Brand management
8
Markenführung
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Brand
6
Markenartikel
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Beziehungsmarketing
5
Creativity
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Herkunftsbezeichnung
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Kreativität
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Relationship marketing
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Einzelhandel
4
Perception
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Retail trade
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Wahrnehmung
4
Comparison
3
Internet marketing
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Marketing
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Online-Marketing
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Rules of origin
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Social Web
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Social web
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Ursprungsregeln
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Vergleich
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Welt
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World
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country of origin
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Bibliometrics
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Bibliometrie
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Business network
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Consumer preferences
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Content analysis
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Data protection
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Datenschutz
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Fashion
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Aufsatz im Buch
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English
5
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Aiello, Gaetano
5
Donvito, Raffaele
3
Chan, Priscilla
1
Godey, Bruno
1
Grazzini, Laura
1
Pederzoli, Daniele
1
Ranfagni, Silvia
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Vescovi, Tiziano
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Luxury marketing : a challenge for theory and practice
1
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ECONIS (ZBW)
5
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Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010408205
Saved in:
2
Luxury SMEs networks
Aiello, Gaetano
;
Donvito, Raffaele
;
Ranfagni, Silvia
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 319-339)
.
2013
Persistent link: https://www.econbiz.de/10009667669
Saved in:
3
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
4
Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010408099
Saved in:
5
Modeling links between the decision-makking process and luxury brand attachment : an international comparison
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 361-378
Persistent link: https://www.econbiz.de/10010408602
Saved in:
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