Special issue: Creativity and passion between global branding and country of origin roots
guest eds.: Gaetano Aiello ...
| Alternative title: | Creativity and passion between global branding and country of origin roots |
|---|---|
| Year of publication: |
2013
|
| Other Persons: | Aiello, Gaetano (contributor) |
| Publisher: |
Abington, Oxon : Routledge, Taylor & Francis |
| Subject: | Kreativität | Creativity | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin |
| Extent: | S. 357 - 472 graph. Darst. |
|---|---|
| Series: | Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 23.2013,4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 8 Beitr. Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010408099