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~subject:"Designation of origin"
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Designation of origin
Consumer behaviour
16
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Brand image
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foreign brands
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consumer ethnocentrism
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domestic brands
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emerging market
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Tjiptono, Fandy
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Zdravković, Stefan
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Andrianombonana, Haja Tiana Rakotondrainibe
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Arli, Denni
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Dewi Retno Rosari, Theresia Sri
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Gašević, Dragana
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Asia Pacific journal of marketing and logistics
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Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
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Economic analysis : EA
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Journal of promotion management : JPM
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ECONIS (ZBW)
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Effects of consumer ethnocentrism, cosmopolitanism and cultural intelligence on the acceptance of
foreign
brands
Zdravković, Stefan
;
Gašević, Dragana
- In:
Economic analysis : EA
55
(
2022
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10013365885
Saved in:
2
Avoiding uncertainty, consumer ethnocentrism and xenocentrism, the image of the country of origin, as determinants of acceptance of
foreign
brands
Zdravković, Stefan
- In:
Bizinfo (Blace) : časopis iz oblasti ekonomije …
13
(
2022
)
2
,
pp. 13-20
Persistent link: https://www.econbiz.de/10013548856
Saved in:
3
Examining brand origin recognition accuracy in Indonesia
Tjiptono, Fandy
;
Andrianombonana, Haja Tiana Rakotondrainibe
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 878-897
Persistent link: https://www.econbiz.de/10011616850
Saved in:
4
Assessing brand origin recognition accuracy and its antecedents in a developing country
Tjiptono, Fandy
;
Arli, Denni
;
Dewi Retno Rosari, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011433590
Saved in:
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