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~subject:"Destinationsmanagement"
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Search: subject:"endorser"
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Destinationsmanagement
Advertising effects
44
Werbewirkung
44
Celebrity endorsement
38
Celebrity-Werbung
38
Consumer behaviour
37
Konsumentenverhalten
37
Brand image
28
Markenimage
28
Brand management
27
Markenführung
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Advertising
16
Brand
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Markenartikel
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Credibility
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Glaubwürdigkeit
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Werbung
14
Internet marketing
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Online-Marketing
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Social Web
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Social web
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Celebrity endorser
10
Athletes
9
Sportler
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Endorser
8
endorser
8
advertising
7
celebrity endorser
7
purchase intention
7
celebrity endorsement
6
Endorser credibility
5
Beziehungsmarketing
4
Direct-to-consumer advertising
4
Relationship marketing
4
Source credibility
4
Tourism marketing
4
Tourismusmarketing
4
attractiveness
4
endorser credibility
4
China
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Dong, Yani
1
Fath, Benjamin P.
1
Fiedler, Antje
1
Hua, Hai-Yan
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Li, Fangxuan
1
Li, Wei
1
Li, Yan
1
Li, Zixuan
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Whittaker, David H.
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Zhou, Zhiqun
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Journal of travel and tourism marketing
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
3
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1
The interaction effect of
endorser
type and destination stereotype on destination evaluation
Li, Fangxuan
;
Zhou, Zhiqun
- In:
Journal of travel and tourism marketing
40
(
2023
)
9
,
pp. 878-893
Persistent link: https://www.econbiz.de/10014513597
Saved in:
2
Perceived tourism authenticity on social media : the consistency of ethnic destination endorsers
Dong, Yani
;
Li, Yan
;
Hua, Hai-Yan
;
Li, Wei
- In:
Tourism management perspectives : TMP
49
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014554168
Saved in:
3
Collective destination marketing in China : leveraging social media celebrity endorsement
Fath, Benjamin P.
;
Fiedler, Antje
;
Li, Zixuan
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
22
(
2017
)
3
,
pp. 377-387
Persistent link: https://www.econbiz.de/10011746867
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