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~subject:"Deutschland"
~subject:"Kundenbindung"
~subject:"Markenimage"
~subject:"Satisfaction"
~type:"book"
~type_genre:"Fallstudie"
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Akzeptanz ökologischer Produktinnovationen im Automobilbereich : Wirkungen der Markenliebe
Staufer, Isabel Maria
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2014
Persistent link: https://www.econbiz.de/10010439276
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Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
Paharia, Rajat
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2013
Persistent link: https://www.econbiz.de/10009769925
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