Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
Rajat Paharia
| Year of publication: |
2013
|
|---|---|
| Authors: | Paharia, Rajat |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill Education |
| Subject: | Markentreue | Brand loyalty | Beziehungsmarketing | Relationship marketing | Wettbewerbsvorteil | Competitive advantage | Kundenbindung | Motivationspsychologie | Soziale Software | Big Data | Mitarbeiter | Arbeitsmotivation | Gamification |
| Description of contents: | Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | XV, 283 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| ISBN: | 0-07-181337-3 ; 978-0-07-181337-2 ; 0-07-181338-1 ; 978-0-07-181338-9 ; 978-0-07-181338-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009769925