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~subject:"Deutschland"
~subject:"Leistungsbündel"
~subject:"Procurement"
~subject:"Verkauf"
~type_genre:"Collection of articles of several authors"
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Deutschland
Leistungsbündel
Procurement
Verkauf
B-to-B-Marketing
103
Business-to-business marketing
103
Lieferantenmanagement
41
Supplier relationship management
41
Business-to-Business-Marketing
27
Marketingmanagement
26
Marketing management
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Investitionsgütermarketing
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Germany
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Theorie
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5
International marketing
5
Internationales Marketing
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Services marketing
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Collection of articles of several authors
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174
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101
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German
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Kleinaltenkamp, Michael
6
Andersson, Per
2
Baaken, Thomas
2
Backhaus, Klaus
2
Jacob, Frank
2
Meffert, Heribert
2
Weiber, Rolf
2
Axelsson, Björn
1
Bruhn, Manfred
1
Büschken, Joachim
1
Cova, Bernhard
1
Cravens, David W.
1
Diller, Hermann
1
Droege, Walter
1
Droege, Walter P.
1
Ellis, Nick
1
Fließ, Sabine
1
Friedrich, Wilhelm
1
Garbe, Bernd
1
Gleich, Ronald
1
Homburg, Christian
1
Kowalkowski, Christian
1
Meyer, Margit
1
Morschett, Dirk
1
Möller, K. E. Kristian
1
Parvinen, Petri
1
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Plinke, Wulff
1
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Sheth, Jagdish N.
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1
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1
Tadajewski, Mark
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Thomas, Robert J.
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Totzek, Dirk
1
Tscheulin, Dieter K.
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1
Institut für Marketing <Münster, Westfalen>
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Münsteraner Marketing-Symposium <5, 1999, Münster (Westf)>
1
TrendForum <Unilever Bestfoods Deutschland GmbH, Hamburg> <12, 2002, Königswinter>
1
Unilever Bestfoods Deutschland GmbH <Hamburg>
1
Wissenschaftliche Gesellschaft für Innovatives Marketing
1
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Technischer Vertrieb
2
Technological economics
2
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Gabler Edition Wissenschaft
1
Gabler Research
1
Gabler research / Applied Marketing Science / Angewandte Marketingforschung
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Legends in marketing
1
Linköping studies in science and technology
1
Marketing
1
Marketingforschung aktuell
1
Oxford handbooks
1
Oxford handbooks in business and management
1
Reihe: Management mediengestützter Dienstleistungsinnovationen
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Source
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ECONIS (ZBW)
36
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1
Organizing marketing and sales : mastering contemporary B2B challenges
Andersson, Per
(
ed.
);
Axelsson, Björn
(
ed.
); …
-
2018
-
First edition
Persistent link: https://www.econbiz.de/10011818320
Saved in:
2
Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
Saved in:
3
Managing the industrial service function
Kowalkowski, Christian
-
2008
Persistent link: https://www.econbiz.de/10003830207
Saved in:
4
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
Saved in:
5
Det mogna tjänstesamhällets förnyelse : affärsmodeller, organisering och affärsrelationer
Andersson, Per
(
contributor
)
-
2013
-
1. uppl.
Persistent link: https://www.econbiz.de/10010240963
Saved in:
6
Auftrags- und Projektmanagement : Mastering Business Markets
Kleinaltenkamp, Michael
(
contributor
)
-
2013
-
2., vollst. überarb. Aufl. 2013
Persistent link: https://www.econbiz.de/10009743556
Saved in:
7
Business-to-Business-Kommunikation : neue Entwicklungen im
B-to-B-Marketing
Baaken, Thomas
(
ed.
)
-
2012
-
2., völlig neu bearb. und wesentlich erw. Aufl.
Persistent link: https://www.econbiz.de/10009666109
Saved in:
8
Management von Service Innovationen in Business-to-Business Märkten : Erfahrungen, Konzepte und Handlungsperspektiven
Walsh, Gianfranco
(
ed.
)
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10012875623
Saved in:
9
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian
(
ed.
);
Totzek, Dirk
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
Saved in:
10
The Oxford handbook of strategic sales and sales management
Cravens, David W.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008826182
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