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~subject:"Deutschland"
~subject:"Market research"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Brand personality"
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Subject
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Deutschland
Market research
Brand image
67
Markenimage
67
Brand management
35
Markenführung
35
Consumer behaviour
18
Konsumentenverhalten
18
Germany
17
Markenpolitik
15
Brand
14
Markenartikel
14
Theorie
12
Theory
12
Beziehungsmarketing
9
Relationship marketing
9
Marketing
8
Marketing management
7
Marketingmanagement
7
Corporate reputation
6
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6
Marke
6
Produktmanagement
6
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5
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5
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5
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5
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5
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5
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5
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5
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5
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5
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5
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5
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3
B-to-B-Marketing
3
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3
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3
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1
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20
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Collection of articles of several authors
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177
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177
Hochschulschrift
125
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112
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112
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91
Graue Literatur
61
Non-commercial literature
61
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39
Working Paper
39
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24
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24
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20
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13
Bibliografie enthalten
9
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9
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8
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4
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3
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3
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3
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3
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3
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3
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3
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3
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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Language
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German
17
English
9
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Albers, Sönke
3
Schmidt, Holger J.
3
Baumgarth, Carsten
2
Drees, Norbert
2
Meffert, Heribert
2
Ahluwalia, Rohini
1
Bauer, Hans H.
1
Burmann, Christoph
1
Fischer, Marc
1
Florack, Arnd
1
Haase, Henning
1
Haken, Niels N. von
1
Harmeling, Colleen M.
1
Hauser, Ulrich
1
Herbrand, Nicolai Oliver
1
Houston, Michael J.
1
Höhne, Steffen
1
Kalka, Jochen
1
Koers, Martin
1
Kumar, V.
1
Loken, Barbara
1
Mai, Franziska
1
Palmatier, Robert W.
1
Reinartz, Werner J.
1
Röhrig, Stefan
1
Schiller, Sören
1
Stäbler, Samuel
1
Trosien, Gerhard
1
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Springer Fachmedien Wiesbaden
3
Arbeitskreis Sportökonomie
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
1
Konferenz Kulturbranding <3, 2009, Offenbach am Main>
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
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Research
3
Erfurter Hefte zum angewandten Marketing
2
Meffert-Marketing-Edition
2
MTP-Alumni-Edition
1
Marketing and consumer psychology series
1
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
1
Sportökonomie : Schriftenreihe des Arbeitskreises Sportökonomie e.V.
1
Weimarer Studien zu Kulturpolitik und Kulturökonomie
1
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ECONIS (ZBW)
20
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1
Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel
-
2018
Persistent link: https://www.econbiz.de/10011960279
Saved in:
2
Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Schmidt, Holger J.
(
ed.
);
Baumgarth, Carsten
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
-
2020
Persistent link: https://www.econbiz.de/10012151730
Saved in:
3
Forum Markenforschung 2016 : Tagungsband der internationalen Konferenz "DERMARKENTAG"
Baumgarth, Carsten
(
ed.
);
Schmidt, Holger J.
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
-
2018
Persistent link: https://www.econbiz.de/10011740033
Saved in:
4
Customer engagement marketing
Palmatier, Robert W.
(
ed.
);
Kumar, V.
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011671138
Saved in:
5
Forum Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2014"
Schmidt, Holger J.
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011302536
Saved in:
6
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009375388
Saved in:
7
Markenmanagement
Drees, Norbert
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10010211037
Saved in:
8
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
Höhne, Steffen
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009409077
Saved in:
9
Markenmanagement
Drees, Norbert
(
ed.
);
Haken, Niels N. von
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10013424807
Saved in:
10
Brands and brand management : contemporary research perspectives
Loken, Barbara
(
contributor
);
Ahluwalia, Rohini
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003885607
Saved in:
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