Heding, Tilde; Knudtzen, Charlotte F.; Bjerre, Mogens - 2020 - Third edition
"Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a … comprehensive overview of brand management theories from the last 35 years. A highly regarded textbook, this fully updated third … edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management. More …