Brand management : mastering research, theory and practice
Year of publication: |
2020 ; Third edition
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Authors: | Heding, Tilde ; Knudtzen, Charlotte F. ; Bjerre, Mogens |
Publisher: |
2020: London : Routledge |
Subject: | Markenführung | Brand management | Theorie | Theory |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xiv, 323 Seiten Diagramme |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | "Revised edition of the authors' Brand management, 2016" - Rückseite Titelblatt Literaturangaben |
ISBN: | 978-0-367-17257-2 ; 978-0-367-17258-9 ; 978-0-367-17259-6 |
Source: | ECONIS - Online Catalogue of the ZBW |
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Proposal of a method to identify recall ability and brand associations
Ueda, Masao, (2021)
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Determining the order and direction of multiple brand extensions
Dawar, Niraj, (1993)
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"Extendibility of umbrella brands"
Dawar, Niraj, (1993)
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Brand management : research, theory and practice
Heding, Tilde, (2009)
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Brand management : research, theory and practice
Heding, Tilde, (2016)
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Brand management : research, theory and practice
Heding, Tilde, (2009)
- More ...