//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Deutschland"
~subject:"Mobile application"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudie"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Computerspiel"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Mobile application
Computerspiel
266
Video game
266
Social Web
29
Social web
29
E-Learning
25
E-learning
25
Germany
23
Internet marketing
23
Online-Marketing
23
Advertising effects
22
Werbewirkung
22
Game theory
21
Spieltheorie
21
Virtual reality
21
Virtuelle Realität
21
Consumer behaviour
16
Konsumentenverhalten
16
Simulation
16
USA
15
United States
15
Software industry
13
Softwareindustrie
13
Mobile Anwendung
12
Children
11
Customer integration
11
Innovation
11
Kinder
11
Kundenintegration
11
Product Placement
11
Product placement
11
Software development
11
Softwareentwicklung
11
Advertising
10
Brand management
10
Learning method
10
Lernmethode
10
Markenführung
10
Target group
10
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
32
Book / Working Paper
3
Type of publication (narrower categories)
All
Aufsatz im Buch
Fallstudie
Sammlung
Book section
31
Article in journal
30
Aufsatz in Zeitschrift
30
Hochschulschrift
20
Graue Literatur
17
Non-commercial literature
17
Thesis
12
Arbeitspapier
10
Working Paper
10
Case study
4
Konferenzschrift
4
Aufsatzsammlung
3
Conference paper
3
Konferenzbeitrag
3
Collection of articles of several authors
2
Conference proceedings
2
Market information
2
Marktinformation
2
Sammelwerk
2
CD-ROM, DVD
1
Collection of articles written by one author
1
Research Report
1
Statistics
1
Statistik
1
more ...
less ...
Language
All
German
23
English
13
Author
All
Tuunainen, Virpi Kristiina
3
Vihinen, Janne
3
Blättel-Mink, Birgit
2
Bouncken, Ricarda B.
2
Bremer, Thomas
2
Jantke, Klaus P.
2
Kahnert, Daniel
2
Menez, Raphael
2
Rajala, Risto
2
Rossi, Matti
2
Abdullah Zawawi bin Haji Talib
1
Ambros, Susanne
1
Baier, Daniel
1
Brehm, Melanie
1
Broxtermann, Georg
1
Burmann, Christoph
1
Busch, Carsten
1
Bär, Sören
1
Celtek, Evrim
1
Chen Kim Lim
1
Cokki, Cokki
1
Fai, Boris Pun Lok
1
Freese, Behrend
1
Frieling, Jens
1
Gaffar, M. R.
1
Haines, Jan
1
Hallikainen, Petri
1
Hassink, Robert
1
Heng, Bernard Lim Jit
1
Holz, Frank
1
Indrawati
1
Kian Lam Tan
1
Kreuzberger, Gunther
1
Müller-Lietzkow, Jörg
1
Ng, Artie
1
Nieborg, David B.
1
Phuah Kit Teng
1
Pillai, S. K. B.
1
Plum, Oliver
1
Primbs, Dirk
1
more ...
less ...
Institution
All
Springer Gabler <Firma>
1
Verlag Werner Hülsbusch
1
Published in...
All
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
2
Challenge social innovation : potentials for business, social entrepreneurship, welfare and civil society
1
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
1
Contemporary trends in innovative marketing strategies
1
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
1
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Doppelklick statt Doppelherz - Medien für die Zielgruppe 50plus
1
Events und Sport : Stand und Perspektiven der Eventforschung
1
Explorations in critical studies of advertising
1
Exploring the rise of fandom in contemporary consumer culture
1
Game studies
1
Handbook of research on effective advertising strategies in the social media age
1
Innovationen im Personalmanagement : die spannendsten Entwicklungen aus der HR-Szene und ihr Nutzen für Unternehmen
1
Innovatives Markenmanagement
1
Interkulturelle Kooperation : wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 6. und 7. Oktober 2005 in Greifswald
1
International journal of management and decision making : IJMDM
1
Internationalisierung: Gestaltungschancen statt Globalisierungsschicksal
1
Managerial strategies and solutions for business success in Asia
1
Managing business in a multi-channel world : success factors for e-business
1
Modern entrepreneurship and e-business innovations
1
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
1
Proceedings / WIWITA 2006, 5. Wismarer Wirtschaftsinformatiktage : 8. - 9. Juni 2006, Hochschule Wismar, ...
1
Research
1
The Entrepreneurship-Innovation-Marketing Interface : proceedings of the Symposium, Karlsruhe
1
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
1
The entrepreneurship-innovation-marketing interface : 3rd Symposium, Cottbus
1
more ...
less ...
Source
All
ECONIS (ZBW)
35
Showing
1
-
10
of
35
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Navigating mobile marketing : unveiling mobile game in-app purchase intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah
;
Phuah Kit Teng
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 278-303)
.
2024
Persistent link: https://www.econbiz.de/10014519927
Saved in:
2
External and internal factors of mobile games adoption in Indonesia
Indrawati
;
Gaffar, M. R.
;
Pillai, S. K. B.
- In:
Digital economy for customer benefit and business …
,
(pp. 64-70)
.
2020
Persistent link: https://www.econbiz.de/10012228101
Saved in:
3
Die Markenprofilierungswirkung von Product Placement in Computerspielen : eine Analyse am Beispiel von Mercedes-Benz
Wegener, Katrin M.
-
2019
Persistent link: https://www.econbiz.de/10012055914
Saved in:
4
Working behind playing : tamed fan labour and its stabilizing function in the Chinese mobile gaming fan community
Fai, Boris Pun Lok
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 224-243)
.
2018
Persistent link: https://www.econbiz.de/10011764856
Saved in:
5
Design of blended mobile learning in an urban environment
Wong, Adam K. L.
;
Ng, Artie
- In:
Managerial strategies and solutions for business …
,
(pp. 102-123)
.
2017
Persistent link: https://www.econbiz.de/10011611956
Saved in:
6
Virtuelle Güter in Computerspielen : Grundlagen, Konsum und Wirkungen von Games
Frieling, Jens
-
2017
Persistent link: https://www.econbiz.de/10011592776
Saved in:
7
Free-to-play games and app advertising : the rise of the player commodity
Nieborg, David B.
- In:
Explorations in critical studies of advertising
,
(pp. 28-41)
.
2017
Persistent link: https://www.econbiz.de/10011594948
Saved in:
8
Developing biotech products, making cars, creating video games : disentangling knowledge bases in three German regions
Plum, Oliver
-
2011
Persistent link: https://www.econbiz.de/10009503419
Saved in:
9
Advertising in games : advergaming applications in the tourism industry
Celtek, Evrim
- In:
Handbook of research on effective advertising …
,
(pp. 64-89)
.
2015
Persistent link: https://www.econbiz.de/10011283763
Saved in:
10
Scribicon : Visual Storytelling als moderne Kommunikations- und Personalentwicklungsmethode
Haines, Jan
;
Ambros, Susanne
- In:
Innovationen im Personalmanagement : die spannendsten …
,
(pp. 225-239)
.
2014
Persistent link: https://www.econbiz.de/10010422778
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->