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~subject:"Dienstleistung"
~subject:"Relationship marketing"
~subject:"Services marketing"
~type:"article"
~type_genre:"Conference paper"
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Search: subject_exact:"Service-Dominant Logic"
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Dienstleistung
Relationship marketing
Services marketing
Service-Dominant Logic
8
Service-dominant logic
8
Betriebliche Wertschöpfung
4
Customer integration
4
Kundenintegration
4
Value creation
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Customer value
3
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Marketing theory
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Athanasula-Reppa, Anastasia
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Daskou, Sofia
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Gill, Liz
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Kohtamäki, Marko
1
Kostama, Hanna
1
Lehtonen, Heini
1
Masouras, Andreas
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
The TQM journal : the international review of organizational improvement
1
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ECONIS (ZBW)
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Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
Developing the concept of life-cycle service offering
Rabetino, Rodrigo
;
Kohtamäki, Marko
;
Lehtonen, Heini
; …
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 53-66
Persistent link: https://www.econbiz.de/10011373947
Saved in:
3
Service-based vs. goods-based positioning of the product concept : effects on customer perceived value
Cassia, Fabio
;
Ugolini, Marta Maria
;
Cobelli, Nicola
; …
- In:
The TQM journal : the international review of …
27
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011298016
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