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~subject:"Dienstleistungsmarketing"
~type_genre:"Fallstudie"
~type_genre:"Government document"
~type_genre:"Handbook"
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The design of consumer experiences : managerial approaches for service companies
Carù, Antonella
;
Cova, Bernard
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Managing consumer services : factory or theater?
,
(pp. 91-108)
.
2014
Persistent link: https://www.econbiz.de/10010478148
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