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~subject:"Dienstleistungsmarketing"
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Services marketing : concepts, strategies and cases
Hoffman, Kenneth Douglas
;
Bateson, John E. G.
;
Wood, Emma H.
-
2009
Persistent link: https://www.econbiz.de/10009012568
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Services marketing : concepts, strategies & cases
Hoffman, K. Douglas
;
Bateson, John E. G.
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2006
-
3. ed., international student ed.
Persistent link: https://www.econbiz.de/10003390097
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