Services marketing : concepts, strategies and cases
Year of publication: |
2009
|
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Authors: | Hoffman, Kenneth Douglas ; Bateson, John E. G. ; Wood, Emma H. ; Kenyon, Alexandra K. |
Publisher: |
London : South-Western/Cengage Learning |
Subject: | Dienstleistungsmarketing | Services marketing |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XXII, 624 S. Ill., graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included ; Fallstudie ; Case study |
Language: | English |
ISBN: | 1-84480-813-0 ; 978-1-84480-813-7 |
Source: | ECONIS - Online Catalogue of the ZBW |
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