Services marketing : concepts, strategies and cases
K. Douglas Hoffman; John E. G. Bateson; Emma H. Wood; Alexandra K. Kenyon
| Year of publication: |
2009
|
|---|---|
| Authors: | Hoffman, Kenneth Douglas ; Bateson, John E. G. ; Wood, Emma H. ; Kenyon, Alexandra K. |
| Publisher: |
London : South-Western/Cengage Learning |
| Subject: | Dienstleistungsmarketing | Services marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 624 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included ; Fallstudie ; Case study |
| Language: | English |
| ISBN: | 1-84480-813-0 ; 978-1-84480-813-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009012568