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~subject:"Dienstleistungsmarketing"
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Dienstleistungsmarketing
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Klaus, Philipp
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Maklan, Stan
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Journal of service management
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
EXQ : a multiple-item scale for assessing service experience
Klaus, Philipp
;
Maklan, Stan
- In:
Journal of service management
23
(
2012
)
1
,
pp. 5-33
Persistent link: https://www.econbiz.de/10009534370
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2
The role of brands in a service-dominated world
Klaus, Philipp
;
Maklan, Stan
- In:
The journal of brand management : an international journal
15
(
2007/08
)
2
,
pp. 115-122
Persistent link: https://www.econbiz.de/10003611584
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