EXQ : a multiple-item scale for assessing service experience
Philipp Klaus; Stan Maklan
| Year of publication: |
2011
|
|---|---|
| Authors: | Klaus, Philipp ; Maklan, Stan |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 23.2012, 1, p. 5-33
|
| Subject: | Dienstleistungsmarketing | Services marketing | Event-Marketing | Event marketing | Performance-Messung | Performance measurement | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009534370