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~subject:"Dienstleistungsqualität"
~subject:"Kaufentscheidung"
~subject:"Marketing management"
~subject:"United States"
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Dienstleistungsqualität
Kaufentscheidung
Marketing management
United States
Multichannel strategy
338
Multikanalvertrieb
338
Einzelhandel
145
Retail trade
144
Beziehungsmarketing
131
Relationship marketing
131
Online retailing
117
Online-Handel
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Consumer behaviour
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Konsumentenverhalten
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Vertriebsweg
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Germany
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Customer satisfaction
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Digitalisierung
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Brand management
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Markenführung
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Brock, Harald
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Böckenholt, Ingo
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Carlson, Jamie
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Fulgoni, Gian M.
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Jerath, Kinshuk
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Kumar, Anuj
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Mehn, Audrey
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Mosca, Fabrizio
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Netessine, Serguei
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Ozuem, Wilson
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Rahman, Syed Mahmudur
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Westermann, Arne
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Wirtz, Bernd W.
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Acquila-Natale, Emiliano
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Alamanos, Eleftherios
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Alamäki, Ari
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Alber, Laura
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Arunachalam, S.
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Barann, Benjamin
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Barari, Mojtaba
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Basu, Preetam
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Beck, Norbert
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Becker, Jörg
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Becker, Keith
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Ben Achma, Thouraya
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Bieberstein, Ingo
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Blazquez Cano, Marta
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Breugelmans, Els
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Campo, Katia
1
Casalegno, Cecilia
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Chan, Tommy K. H.
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Charoensuksai, Nipawan
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Chong, Alain Yee Loong
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Chopra, Sunil
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Chowdhury, Noman H.
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Journal of retailing and consumer services
7
Faculty & research / Insead : working paper series
2
Global marketing strategies for the promotion of luxury goods
2
Journal of advertising research
2
Journal of retailing
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Lehrbuch
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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SpringerLink / Bücher
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The Routledge companion to strategic marketing
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Administrative Sciences : open access journal
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Annales Universitatis Mariae Curie-Skłodowska / H
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Arbeitspapier
1
Cogent business & management
1
Decision
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Direct marketing : an international journal
1
Edition Wissenschaft Apprimus
1
Exploring omnichannel retailing : common expectations and diverse realities
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Harvard business review : HBR
1
INFOR : information systems and operational research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovating for trust
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of physical distribution & logistics management : IJPD & LM
1
International journal of production economics
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
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Journal of marketing research
1
Journal of service management
1
MIS quarterly
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MO
1
Management information systems : mis quarterly
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Managing global transitions : international research journal
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ECONIS (ZBW)
72
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71
Direct and multi-channel marketing research
2009
Persistent link: https://www.econbiz.de/10003937395
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72
Multi-Channel-Marketing : Grundlagen, Instrumente, Prozesse
Wirtz, Bernd W.
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003233120
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