Multi-Channel-Marketing : Grundlagen, Instrumente, Prozesse
Bernd W. Wirtz
| Year of publication: |
c 2008 ; 1. Aufl.
|
|---|---|
| Authors: | Wirtz, Bernd W. |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketingmanagement | Marketing management | Multikanalvertrieb | Multichannel strategy | Mehrgleisiger Vertrieb | Vertriebsorganisation | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XVI, 411 S. graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 387 - 406 Gb. : ca. EUR 29.90 |
| ISBN: | 3-8349-0214-4 ; 978-3-8349-0214-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003233120