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~subject:"Digitale Plattform"
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Search: subject:"Online consumer reviews"
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Digitale Plattform
Consumer behaviour
49
Konsumentenverhalten
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Viral marketing
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Virales Marketing
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Internet marketing
44
Online consumer reviews
44
Online-Marketing
43
Online retailing
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Online-Handel
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Social web
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online consumer reviews
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Electronic Commerce
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Data Mining
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Internet
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Personalisierung
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Personalization
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Hotel industry
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Hotellerie
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Review helpfulness
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eWOM
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Customer satisfaction
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Dienstleistungsqualität
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Digital platform
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Electronic word-of-mouth
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Online Consumer Reviews
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Service quality
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Word-of-mouth
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Borghi, Matteo
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Hsieh, Ming-Tsang
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Laker, Benjamin
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Lee, Chieh
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Mariani, Marcello M.
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Electronic commerce research
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International journal of production economics
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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Do submission devices influence online review ratings differently across different types of platforms? : a big data analysis
Mariani, Marcello M.
;
Borghi, Matteo
;
Laker, Benjamin
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014266258
Saved in:
2
Utilizing the platform economy effect through EWOM : does the platform matter?
Xu, Xun
;
Lee, Chieh
- In:
International journal of production economics
227
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012297462
Saved in:
3
eWOM persuasiveness : do eWOM platforms and product type matter?
Tsao, Wen-Chin
;
Hsieh, Ming-Tsang
- In:
Electronic commerce research
15
(
2015
)
4
,
pp. 509-541
Persistent link: https://www.econbiz.de/10011400946
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