eWOM persuasiveness : do eWOM platforms and product type matter?
Year of publication: |
2015
|
---|---|
Authors: | Tsao, Wen-Chin ; Hsieh, Ming-Tsang |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 15.2015, 4, p. 509-541
|
Subject: | eWOM quality | Online consumer reviews | Product type | eWOM platform | Credence goods | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Digitale Plattform | Digital platform |
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