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~subject:"Digitalisierung"
~subject:"Internet marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
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Digitalisierung
Internet marketing
Mobile Business
307
Mobile business
307
Mobile communications
70
Mobilkommunikation
70
Consumer behaviour
36
Konsumentenverhalten
36
Deutschland
33
Germany
33
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28
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28
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25
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24
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24
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22
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20
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20
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19
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19
Mobile marketing
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Informationstechnik
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Online-Handel
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Albers, Andreas
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Aydin, Zeynep
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1
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Savodelli, Alberto
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E-marketing ; Vol. 3
3
Breaking new ground in theory and practice
2
Handbook of research on mobile marketing management
2
Schriften zum Mobile Commerce und zur Mobilkommunikation
2
Advances in electronic marketing
1
Advertising, promotion, and new media
1
Digital Business in Africa : Social Media and Related Technologies
1
Digital Transformation of the Financial Industry : Approaches and Applications
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Emerging challenges, solutions, and best practices for digital enterprise transformation
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
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Global mobile commerce : strategies, implementation, and case studies
1
Handbook of social media management : value chain and business models in changing media markets
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Multichannel marketing ecosystems : [creating connected customer experiences]
1
Research
1
The New digital era : digitalisation, emerging risks and opportunities
1
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
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ECONIS (ZBW)
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A Software Framework for Mobile Apps in the Museum Application Domain
Baumgärtner, Tobias
-
2024
Introduction and Structure of the Thesis -- Motivation -- The Problem Domain -- Research Design and Goals -- Conceptual Foundation -- Framework Design -- Prototype Development -- Evaluation -- Conclusion.
Persistent link: https://www.econbiz.de/10014527978
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2
Mobile consumers and applications : essays on mobile marketing
Aydin, Zeynep
-
2021
Persistent link: https://www.econbiz.de/10012672089
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3
Customers' intention in terms of using mobile banking services in Serbia
Šabotić, Zenaida
;
Vehapi, Semir
;
Lekpek, Ahmedin
- In:
Digital Transformation of the Financial Industry : …
,
(pp. 151-169)
.
2023
Persistent link: https://www.econbiz.de/10013549146
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4
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
5
The effects of technology readiness on intention of using the mobile payment applications
Ekşioğlu, Şahnaz
;
Ural, Tülin
- In:
The New digital era : digitalisation, emerging risks …
,
(pp. 231-250)
.
2022
Persistent link: https://www.econbiz.de/10013448297
Saved in:
6
Driving business performance through customer value management practice : a case of digital tag channel in an emerging mobile market
Dairo, Adeolu
;
Beyioku, Adetunji
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 253-276)
.
2022
Persistent link: https://www.econbiz.de/10013282704
Saved in:
7
Eine Methode zur Identifikation, Bewertung und Anpassung von Geschäftsprozessen für die Mobilisierung
Banova, Vassilena
-
2018
Persistent link: https://www.econbiz.de/10011872854
Saved in:
8
The digital edge for M-commerce to replace E-commerce
Taneja, Bhavna
- In:
Emerging challenges, solutions, and best practices for …
,
(pp. 299-318)
.
2021
Persistent link: https://www.econbiz.de/10012543290
Saved in:
9
Erreichbarkeit im Arbeitsleben : Aushandlungsprozesse in der Automobilindustrie
Strobel, Hannes
-
2019
Persistent link: https://www.econbiz.de/10011925084
Saved in:
10
Mobile applications from a value-in-use perspective and their impact on retailing
Beeck, Ines
-
2018
Persistent link: https://www.econbiz.de/10012124601
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