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Digitalisierung
Artificial intelligence
3
Consumer behaviour
3
Digitization
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Konsumentenverhalten
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Künstliche Intelligenz
3
Marketing
3
Selling
3
Social Web
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Social web
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Verkauf
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Personality psychology
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Persönlichkeitspsychologie
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Strategic management
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Strategisches Management
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Behaviour
1
Beziehungsmarketing
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Competitive advantage
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Core competency
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Economic inequality
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Einkommensverteilung
1
Hausgeräteindustrie
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Home appliance industry
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Ideologie
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Ideology
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Income distribution
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Inferences
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International market entry
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Internationaler Markteintritt
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Kernkompetenz
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Market entry
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Markteintritt
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Materialism and conspicuous consumption
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Political ideology
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Private consumption
1
Privater Konsum
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Lisjak, Monika
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Umashankar, Nita
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AMA Winter Academic Conference <2023, Nashville, Tenn.>
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AMA Winter Academic Conference <2023, Online>
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American Marketing Association
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ECONIS (ZBW)
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Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee, USA, 10 - 12 F...
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014285539
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2
Reconnecting and reconceiving the marketplace ; Part 1 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014285548
Saved in:
3
Reconnecting and reconceiving the marketplace ; Part 2 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014286558
Saved in:
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