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~subject:"Digitization"
~subject:"Media industries"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
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Search: subject:"neue Medien"
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Digitization
Media industries
Werbewirkung
Digital media
159
Digitale Medien
159
Internet marketing
54
Online-Marketing
54
Social Web
50
Social web
50
Consumer behaviour
39
Konsumentenverhalten
39
Mediensektor
37
digital media
31
Digitalisierung
23
Advertising
22
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22
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16
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15
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15
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13
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13
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13
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Öffentlichkeitsarbeit
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Persönlichkeitspsychologie
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social media
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7
Brasilien
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72
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38
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23
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18
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72
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Beverungen, Armin
2
Beyes, Timon
2
Caro-González, Francisco Javier
2
Conrad, Lisa
2
Pérez-Suárez, Macarena
2
Sánchez-Torné, Isadora
2
Agnihotri, Raj
1
Ahmed, Rizwan Raheem
1
Al adwan, Muhammad Noor
1
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1
Alkasasbeh, Fadi
1
Almeida, Marcos Inácio Severo de
1
Anisi, David
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Anshori, Yahya
1
Arif, Md. Zahir Uddin
1
Arunachalam, S.
1
Bakhtawar, Barira
1
Banin, Evgeny P.
1
Batra, Rajeev
1
Beede, Park
1
Beemer, Gary
1
Berger, Benedikt
1
Boell, Sebastian K.
1
Bouncken, Ricarda B.
1
Breznitz, Shiri M.
1
Carcelén, Sonia
1
Cavanaugh, J. Michael
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Chae, Heeju
1
Chan, Kaye
1
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Cheok, Adrian David
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Chimenti, Paula
1
Choi, Yung Kyun
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1
Ciuciuc, Victor Emanuel
1
Coulter, Keith S.
1
Cuesta, U.
1
Cárdaba, Miguel A. M.
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Danaher, Peter J.
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Journal of media business studies
5
JMM : the international journal on media management
3
Journal of advertising research
3
Journal of open innovation : technology, market, and complexity
3
Organization : the interdisciplinary journal of organization, theory and society
3
Journal of communication management : an international journal
2
Journal of marketing research
2
Management dynamics in the knowledge economy
2
Marketing letters : a journal of research in marketing
2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
Arts and the market : AAM
1
British journal of management : BJM
1
EuroMed journal of business
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of electronic business
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurship and small business : IJESB
1
International journal of industrial organization
1
International review on public and non-profit marketing
1
Journal of business economics and management
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of economic behavior & organization : JEBO
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global fashion marketing : JGfM
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of innovations in digital marketing
1
Journal of internet commerce
1
Journal of management education : a publication of the Organizational Behavior Teaching Society
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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61
It is not just about competition with "free" : differences between content formats in consumer preferences and willingness to pay
Berger, Benedikt
;
Matt, Christian
;
Steininger, Dennis M.
; …
- In:
Journal of management information systems : JMIS
32
(
2015
)
3
,
pp. 105-128
Persistent link: https://www.econbiz.de/10011435875
Saved in:
62
Industrial branding in the digital age
Lipiäinen, Heini Sisko
;
Karjaluoto, Heikki
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 733-741
Persistent link: https://www.econbiz.de/10011382403
Saved in:
63
From Sluggish to Brisk : an analysis of Taiwan׳s cable TV digitalization policy
Liu, Chorng-Jian
;
Chuang, Yi-Fei
- In:
Telecommunications policy : the international journal …
39
(
2015
)
11
,
pp. 980-995
Persistent link: https://www.econbiz.de/10011575053
Saved in:
64
Arts districts, universities, and the rise of digital media
Breznitz, Shiri M.
;
Noonan, Douglas S.
- In:
The journal of technology transfer
39
(
2014
)
4
,
pp. 594-615
Persistent link: https://www.econbiz.de/10010382598
Saved in:
65
Electronic media use : towards an integrative model
Chimenti, Paula
;
Nogueira, Roberto
;
Mazzon, Jose Afonso
; …
- In:
Journal of global information management : an official …
22
(
2014
)
1
,
pp. 51-69
Persistent link: https://www.econbiz.de/10010403454
Saved in:
66
Understanding distributional disruptions in the Interactive Digital Media eco-system
Tan, Margaret
;
Morales-Arroyo, Miguel
- In:
International journal of electronic business
11
(
2014
)
1
,
pp. 42-62
Persistent link: https://www.econbiz.de/10010390846
Saved in:
67
Digital media innovation and the Apple iPad : three perspectives on the future of computer tablets and news delivery
Gershon, Richard A.
- In:
Journal of media business studies
10
(
2013
)
1
,
pp. 41-61
Persistent link: https://www.econbiz.de/10010229506
Saved in:
68
Re-invention and survival : newspapers in the era of digital multiplatform delivery
Doyle, Gillian
- In:
Journal of media business studies
10
(
2013
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010233202
Saved in:
69
Have "millennials" embraced digital advertising as they have embraced digital media?
Tanyel, Faruk
;
Stuart, Elnora W.
;
Griffin, Jan
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 652-673
Persistent link: https://www.econbiz.de/10010233242
Saved in:
70
Rationalizing creativity : rationalizing public service ; is scheduling management fit for the digital era?
Murray, Ann-Marie
- In:
JMM : the international journal on media management
15
(
2013
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10009777091
Saved in:
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