//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Direct-to-consumer advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct mailing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Direct-to-consumer advertising
Direktmarketing
1,473
Direct marketing
1,467
Deutschland
310
Germany
307
Consumer behaviour
252
Konsumentenverhalten
252
Theorie
168
Theory
168
Advertising effects
161
Werbewirkung
161
Beziehungsmarketing
159
Relationship marketing
159
Online-Marketing
150
Werbung
143
Arzneimittel
141
Internet marketing
141
Pharmaceuticals
141
USA
141
United States
140
Advertising
139
Marketing management
126
Marketingmanagement
126
Pharmaceutical industry
76
Pharmaindustrie
76
Marketing
71
Distribution channel
58
Vertriebsweg
58
Electronic Commerce
51
E-commerce
48
Internet
46
Marktforschung
41
Social Web
41
Social web
41
Market research
40
E-Mail
39
Online retailing
39
Online-Handel
39
Target group
39
Zielgruppe
39
Bank
38
more ...
less ...
Online availability
All
Undetermined
16
Type of publication
All
Article
22
Type of publication (narrower categories)
All
Article in journal
22
Aufsatz in Zeitschrift
22
Language
All
English
22
Author
All
Bhutada, Nilesh
2
Good, Megan C.
2
Koku, Paul Sergius
2
Alpert, Abby
1
Berger, Bruce K.
1
Bergner, Kai N.
1
Boudewyns, Vanessa
1
Byl, Jacob P.
1
Chesnes, Matthew
1
Chung, Jee Young
1
Darmawan, Ida
1
DeCoster, Jamie
1
Deshpande, Aparna
1
Falk, Tomas
1
Heinrick, Daniel
1
Helme, Donald W.
1
Huh, Jisu
1
Huhman, Bruce A.
1
Huhmann, Bruce A.
1
Hölzing, Jörg A.
1
Jayawardhana, Jayani
1
Jin, Ginger Zhe
1
Kalwani, Manohar U.
1
Kiernicki, Kristen
1
Lakdawalla, Darius
1
Lee-Wingate, Sooyeon Nikki
1
Limbu, Yam
1
Limbu, Yam B.
1
Liu, Hongju
1
Liu, Qiang
1
Menon, Ajit
1
Mukherjee, Avinandan
1
Nathenson, Robert
1
Perri, Matthew
1
Richards, Michael R.
1
Rollins, Brent L.
1
Roy, Abhik
1
Sood, Neeraj
1
Viscusi, W. Kip
1
Wanasika, Isaac
1
more ...
less ...
Published in...
All
International journal of pharmaceutical and healthcare marketing : IJPHM
6
Health marketing quarterly
2
Journal of global marketing
2
Marketing letters : a journal of research in marketing
2
Information economics and policy : IEP
1
International journal of health economics and management
1
International journal of industrial organization
1
Journal of business ethics : JOBE
1
Journal of economic behavior & organization : JEBO
1
Journal of marketing communications
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of public economics
1
Marketing intelligence & planning
1
Services marketing quarterly
1
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Prescription drug advertising and drug utilization : the role of Medicare Part D
Alpert, Abby
;
Lakdawalla, Darius
;
Sood, Neeraj
- In:
Journal of public economics
221
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014288035
Saved in:
2
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
3
Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
Saved in:
4
A dynamic model of price competition and promotion in prescription drug markets
Roy, Abhik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 577-591
Persistent link: https://www.econbiz.de/10013454635
Saved in:
5
Experimental study of consumer responses to different sources of information about prescription drugs
Byl, Jacob P.
;
Viscusi, W. Kip
- In:
Journal of economic behavior & organization : JEBO
186
(
2021
),
pp. 754-771
Persistent link: https://www.econbiz.de/10012657757
Saved in:
6
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
7
"See your doctor" : the impact of direct-to-consumer advertising on patients with different affliction levels
Liu, Qiang
;
Liu, Hongju
;
Kalwani, Manohar U.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10012229423
Saved in:
8
Financial inducements : growth in DTC magazine advertisements
Good, Megan C.
- In:
Services marketing quarterly
41
(
2020
)
4
,
pp. 306-321
Persistent link: https://www.econbiz.de/10012607276
Saved in:
9
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
- In:
Information economics and policy : IEP
46
(
2019
),
pp. 1-22
Persistent link: https://www.econbiz.de/10012301759
Saved in:
10
Do coverage mandates affect direct-to-consumer advertising for pharmaceuticals? : evidence from parity laws
Nathenson, Robert
;
Richards, Michael R.
- In:
International journal of health economics and management
18
(
2018
)
3
,
pp. 321-336
Persistent link: https://www.econbiz.de/10012025924
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->