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~subject:"Direktmarketing"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie enthalten"
~type_genre:"Glossary included"
~type_genre:"Handbuch"
~type_genre:"Mehrbändiges Werk"
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| 7 applied filters
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Subject
All
Direktmarketing
Marketingmanagement
Online-Marketing
1,409
Internet marketing
1,396
Internationales Marketing
1,010
International marketing
1,009
Werbung
825
Advertising
803
Deutschland
788
Germany
780
Werbewirkung
656
Advertising effects
649
Theorie
568
Theory
568
Consumer behaviour
531
Konsumentenverhalten
531
Social Web
530
Social web
530
Marketing management
515
Brand management
368
Markenführung
368
Direct marketing
338
Mobile Marketing
331
Mobile marketing
331
USA
300
United States
298
Beziehungsmarketing
265
Relationship marketing
265
Electronic Commerce
251
E-commerce
239
Werbeplanung
232
Advertising planning
228
Psychology of advertising
221
Werbepsychologie
221
Internet
213
Marketing
208
Welt
198
Werbewirtschaft
198
World
198
Advertising industry
196
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Online availability
All
Undetermined
81
Type of publication
All
Article
671
Book / Working Paper
152
Type of publication (narrower categories)
All
Aufsatz im Buch
Bibliografie enthalten
Glossary included
Handbuch
Mehrbändiges Werk
Article in journal
1,865
Aufsatz in Zeitschrift
1,865
Book section
671
Graue Literatur
297
Non-commercial literature
297
Hochschulschrift
256
Thesis
207
Collection of articles of several authors
188
Sammelwerk
188
Lehrbuch
160
Arbeitspapier
136
Working Paper
136
Textbook
132
Aufsatzsammlung
114
Bibliography included
92
Ratgeber
88
Case study
86
Fallstudie
86
Guidebook
82
Konferenzschrift
64
Conference proceedings
34
Handbook
31
Glossar enthalten
26
Conference paper
25
Konferenzbeitrag
25
Reprint
20
Bibliografie
14
Amtsdruckschrift
11
Government document
11
Collection of articles written by one author
10
Sammlung
10
Fallstudiensammlung
9
Forschungsbericht
8
Systematic review
8
Übersichtsarbeit
8
Festschrift
7
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Language
All
English
414
German
410
Undetermined
2
Hungarian
1
Author
All
Mann, Andreas
14
Bruhn, Manfred
11
Fuchs, Wolfgang
8
Peters, Kay
7
Berndt, Ralph
6
Esch, Franz-Rudolf
6
Holland, Heinrich
6
Krafft, Manfred
6
Kreutzer, Ralf T.
6
Link, Jörg
6
McCarthy, Edmund Jerome
6
Meissner, Hans Günther
6
Perreault, William D.
6
Schwarz, Torsten
6
Unger, Fritz
6
Belz, Christian
5
Häusler, Eduard
5
Spiller, Achim
5
Backhaus, Klaus
4
Bauer, Hans H.
4
Büschken, Joachim
4
Dahlhoff, Hans-Dieter
4
Dallmer, Heinz
4
Foley, Linda M.
4
Hauser, William J.
4
Karjaluoto, Heikki
4
Künzler, Hans-Peter
4
Meffert, Heribert
4
Oggenfuss, Christoph
4
Ratten, Vanessa
4
Voeth, Markus
4
Wilkinson, Timothy J.
4
Wirtz, Bernd W.
4
Ahlert, Dieter
3
Albers, Sönke
3
Barringer, Jochen
3
Bulander, Rebecca
3
Cannon, Joseph P.
3
Diller, Hermann
3
Douglas, Susan P.
3
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Institution
All
Springer Gabler <Firma>
2
American Marketing Association
1
Ebs European Business School / Lehr- und Forschungsteam Marketing
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
1
Országos Műszaki Információs Központ és Könyvtár <Budapest>
1
Rheinische Friedrich-Wilhelms-Universität Bonn / Institut für Agrarpolitik, Marktforschung und Wirtschaftssoziologie
1
Springer Fachmedien Wiesbaden
1
Universität Duisburg <1980-2002>
1
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Published in...
All
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
Europäische Hochschulschriften / 5
16
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
9
International direct marketing : principles, best practices, marketing facts
8
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
7
Contemporary research in e-branding
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Handbook of research on effective advertising strategies in the social media age
6
Handbook of research on mobile marketing management
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Interactive and multi-channel marketing
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
A master class in brand planning : the timeless works of Stephen King
5
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
5
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
5
Developing digital marketing : relationship perspectives
4
Digitale Kommunikation
4
Direct marketing
4
E-marketing ; Vol. 1
4
E-marketing ; Vol. 3
4
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
4
Gabler Edition Wissenschaft
4
International marketing ; Vol. 1
4
Marketing in the cyber era : strategies and emerging trends
4
McGraw-Hill/Irwin series in marketing
4
The evolution of integrated marketing communications : the customer-driven marketplace
4
Cutting edge international research
3
Digital strategies in a global market : navigating the Fourth Industrial Revolution
3
Effective digital marketing for improving society behavior toward DEI and SDGs
3
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
3
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
3
Ernährung, Kultur, Lebensqualität : Wege regionaler Nachhaltigkeit
3
Handbook of social media management : value chain and business models in changing media markets
3
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
Interdisciplinary management research XVI ; 1
3
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Source
All
ECONIS (ZBW)
823
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1
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823
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1
How to communicate sustainability in tourism : examining value-based drivers for
advertising
effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
2
Cross-media
advertising
in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
3
Unethical
advertising
techniques and their impact on consumer shopping habits
Domadenik, Žiga
;
Tomažič, Tina
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 91-111)
.
2024
Persistent link: https://www.econbiz.de/10014519835
Saved in:
4
Simplifying the formation of companies in light of Digitalization Directive 2019/1151 : an analysis of benefits and risks
Carbonara, Umberto Michele
- In:
SMEs in the digital era : opportunities and challenges …
,
(pp. 224-242)
.
2023
Persistent link: https://www.econbiz.de/10014329119
Saved in:
5
Thirty-four years of online pharmaceutical marketing research : a bibliometric analysis
Boateng, Sheena Lovia
;
Donkor, Paul Owusu
- In:
Digital innovations, business and society in Africa : …
,
(pp. 165-190)
.
2022
Persistent link: https://www.econbiz.de/10012821149
Saved in:
6
Digital marketing for NPOs
Mudzimba, Edward
;
Chokera, Fainos
;
Dube, Mercy
- In:
Effective digital marketing for improving society …
,
(pp. 1-23)
.
2024
Persistent link: https://www.econbiz.de/10014463383
Saved in:
7
The usage of digital marketing tools in city branding
Vaňová, Anna
;
Rojíková, Darina
;
Vitálišová, Katarína
- In:
Effective digital marketing for improving society …
,
(pp. 263-285)
.
2024
Persistent link: https://www.econbiz.de/10014463508
Saved in:
8
Digital marketing and customer experience strategy : leveraging digital channels for marketing and customer engagement
Cevher, Muhammed Fatih
- In:
Trends, challenges, and practices in contemporary …
,
(pp. 149-167)
.
2024
Persistent link: https://www.econbiz.de/10014487585
Saved in:
9
Perceived organizational support - effectuating digital marketing communication and facilitating Sustainable Development Goals 3, 8 and 16 : an integrative literature review
In:
Effective digital marketing for improving society …
,
(pp. 154-179)
.
2024
Persistent link: https://www.econbiz.de/10014463412
Saved in:
10
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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