Unethical advertising techniques and their impact on consumer shopping habits
Žiga Domadenik, Tina Tomažič
| Year of publication: |
2024
|
|---|---|
| Authors: | Domadenik, Žiga ; Tomažič, Tina |
| Published in: |
Contemporary trends in innovative marketing strategies. - Hershey, PA : IGI Global, ISBN 979-8-3693-1231-5. - 2024, p. 91-111
|
| Subject: | Direktmarketing | Direct marketing | Ethik | Ethics | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-1231-5.ch004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014519835