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~subject:"Direktmarketing"
~subject:"Mobile Anwendung"
~subject:"Online retailing"
~subject:"Online-Handel"
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Direktmarketing
Mobile Anwendung
Online retailing
Online-Handel
Mobile Marketing
1,036
Mobile marketing
1,036
Internet
479
Telemarketing
422
Electronic Commerce
367
Deutschland
330
Online-Marketing
318
Germany
308
Internet marketing
296
Consumer behaviour
242
Konsumentenverhalten
242
E-commerce
234
Mobile communications
222
Mobilkommunikation
222
Theorie
208
Theory
208
Relationship marketing
188
Beziehungsmarketing
187
Advertising effects
154
Werbewirkung
154
Werbung
140
Advertising
136
Mobile Business
133
Mobile business
133
Marketing
130
Marketingmanagement
124
Marketing management
120
Mobile phone
96
Mobiltelefon
96
Social Web
80
Social web
80
Kundenmanagement
60
Mobile application
58
Unternehmen
56
Brand management
51
Markenführung
51
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10
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18
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17
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15
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8
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5
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103
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71
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1
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Bliemel, Friedhelm
5
Sajad Rezaei
5
Ahlert, Dieter
4
Fritz, Wolfgang
4
Heinemann, Gerrit
4
Link, Jörg
4
Schwarz, Torsten
4
Becker, Jörg
3
Cui, Xuebin
3
Dees, Heiko
3
Fassott, Georg
3
Ghose, Anindya
3
Theobald, Axel
3
Wilke, Kai
3
Amirkhanpour, Monaliz
2
Bauer, Hans H.
2
Birkhofer, Ben
2
Gaiser, Christian
2
Gaiser, Christian W.
2
Kenning, Peter
2
Krum, Cindy
2
Liu, Yinyuan
2
Narang, Unnati
2
Schleuning, Christian
2
Schröder, Hendrik
2
Schögel, Marcus
2
Seehaus, Christoph
2
Shankar, Venkatesh
2
Stafflage, Marcel
2
Tiedtke, Daniela
2
Tomczak, Torsten
2
Vrontis, Demetris
2
Wirtz, Bernd W.
2
Adrian, Roland
1
Ahrens, Michael
1
Aickelin, Uwe
1
Albert, Melinda
1
Alcázar Martínez, Benjamin del
1
Alexandrovskiy, Sergey
1
Anderson, Simon P.
1
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Springer Fachmedien Wiesbaden
2
Ebs European Business School / Lehr- und Forschungsteam Marketing
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
Inter-American Development Bank
1
Marketing-Centrum <Münster (Westf)>
1
ODIT France <Paris>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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SpringerLink / Bücher
6
Gabler Edition Wissenschaft
4
Springer eBook Collection / Business and Economics
4
Apps management and e-commerce transactions in real-time
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research
3
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
2
Information systems research : ISR
2
International journal of internet marketing and advertising : IJIMA
2
International journal of technology marketing : IJTMkt
2
Journal of business research : JBR
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Kundenmanagement & Electronic Commerce
2
Marketing : ZFP ; journal of research and management
2
Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
2
30-Minuten-Reihe
1
Acquisa
1
Acquisa : das Magazin für Marketing und Vertrieb
1
Advances in e-business research (AEBR) book series
1
Always learning
1
Arbeitspapier / Lehr- und Forschungsteam Marketing, European Business School, Private Wissenschaftliche Hochschule, Schloß Reichartshausen
1
Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
1
Arbeitspapiere des Lehrstuhls für Marketing und Handel an der Universität GH Essen
1
Arts and the market
1
Ausgewählte Studien des ECC-Handel
1
Beiträge zur Marketingwissenschaft : Arbeitspapiere
1
Berichte aus der Agrarökonomie
1
BiTS-Forschung
1
Bridging the gap between advertising academia and practice
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business horizons
1
CES working papers
1
Contemporary trends in innovative marketing strategies
1
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die Zukunft des Electronic Business
1
Direkt-Marketing : Praxiswissen für erfolgreichen Kundendialog
1
Dokumentationen / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e.V.
1
Développement touristique
1
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ECONIS (ZBW)
168
USB Cologne (EcoSocSci)
8
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
What drives generation-y women to buy fashion items online?
Parker, Christopher J.
;
Kuo, Hsin-Yun
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10013358774
Saved in:
3
Affective contagion effects in cross-cultural mobile marketing : evaluative conditioning experiments with foreign users
Estrader, Joaquin
;
Song, Jing
;
Li, Xinrui
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
Saved in:
4
Navigating mobile marketing : unveiling mobile game in-app purchase intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah
;
Phuah Kit Teng
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 278-303)
.
2024
Persistent link: https://www.econbiz.de/10014519927
Saved in:
5
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
6
Mobile consumers and applications : essays on mobile marketing
Aydin, Zeynep
-
2021
Persistent link: https://www.econbiz.de/10012672089
Saved in:
7
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
8
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
9
Mobile instant messaging as an interaction tool in the business context
Ferraz, Rodolfo Magalhães
;
Furquim, Thales Stevan Guedes
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 64-88
Persistent link: https://www.econbiz.de/10014301513
Saved in:
10
Exploring the attitudes and behaviour of Gen Z students towards branded mobile apps in an emerging market : UTAUT2 model extension
Axcell, Shana
;
Ellis, Debbie
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 184-202
Persistent link: https://www.econbiz.de/10014302600
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